Small business marketing online can be great for any business, especially with more customers shopping on the internet every day. However, internet marketer James Debono said companies that want to take advantage of online marketing need to first develop a plan to ensure their strategies are aligned.
In a post on Business 2 Community, Debono said businesses should look at marketing tactics that increase brand awareness, build authority, build an online community and humanize their brand.
"Knowing what you are setting out to achieve will mean that you can focus your attentions on delivering just that and not waste valuable time and money," Debono said, adding that businesses should be delivering a consistent message with their online marketing.
Other things businesses need to remember when working online is that customers need to be continuously engaged and social media is a marketing tool that cannot be ignored.
According to a survey by Research Now, 57 percent of small businesses plan to use social marketing in the next year, an increase of 7 percent from the previous year. This combined with marketing emails can be a great way to inform people about a business.
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Source: http://www.infusioncrm.com/small-business-marketing-should-start-with-a-plan
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